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MacAinsh

Kathleen

 Senior Product Designer 

Hello! I’m a user researcher and experience designer with 15 years of experience working in-house for various SaaS companies with teams ranging in size from start-up to large enterprise.

PROJECTS

Some of the work I'm most proud of

User Research and Experience Design for E-Commerce Platform

MY ROLE

  • Journey Mapping

  • Wireframes

  • Prototypes

  • Usability Tests

  • UX Specifications

MAIN GOAL

Improve the experience of setting customer tax exemptions for merchants using Shopify’s web and mobile apps

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Image by Christina @ wocintechchat.com

User Research and Experience Design for IT Consultant

MY ROLE

  • User Research

  • Experience Design

  • Visual Design

MAIN GOAL

Optimize landing page to increase conversion.

User Research and Experience Design for Group Benefits Provider

MY ROLE

  • Information architecture

  • Wireframes

  • Prototypes

  • Card sorting research 

  • UX Spec documentation

MAIN GOAL

Modernize outdated corporate sites and reframe from product-driven to customer-focused.

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Nice to meet you!

I’m a designer, artist and technology enthusiast with an entrepreneurial spirit.

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