MacAinsh

Kathleen

 Senior Product Designer 

Hello! I’m a user researcher and experience designer with 15 years of experience working in-house for various SaaS companies with teams ranging in size from start-up to large enterprise.

 

Some of the work I'm most proud of

User Research and Experience Design for E-Commerce Platform

MY ROLE

  • Journey Mapping

  • Wireframes

  • Prototypes

  • Usability Tests

  • UX Specifications

MAIN GOAL

Improve the experience of setting customer tax exemptions for merchants using Shopify’s web and mobile apps

VIEW CASE STUDY

User Research and Experience Design for IT Consultant

MY ROLE

  • User Research

  • Experience Design

  • Visual Design

MAIN GOAL

Optimize landing page to increase conversion.

VIEW CASE STUDY

User Research and Experience Design for Group Benefits Provider

MY ROLE

  • Information architecture

  • Wireframes

  • Prototypes

  • Card sorting research 

  • UX Spec documentation

MAIN GOAL

Modernize outdated corporate sites and reframe from product-driven to customer-focused.

VIEW CASE STUDY
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Nice to meet you!

I’m a designer, artist and technology enthusiast with an entrepreneurial spirit.

MORE ABOUT ME