MacAinsh
Kathleen
Senior Product Designer
Hello! I’m a user researcher and experience designer with 15 years of experience working in-house for various SaaS companies with teams ranging in size from start-up to large enterprise.
Some of the work I'm most proud of
User Research and Experience Design for E-Commerce Platform
MY ROLE
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Journey Mapping
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Wireframes
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Prototypes
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Usability Tests
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UX Specifications
MAIN GOAL
Improve the experience of setting customer tax exemptions for merchants using Shopify’s web and mobile apps
User Research and Experience Design for IT Consultant
MY ROLE
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User Research
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Experience Design
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Visual Design
MAIN GOAL
Optimize landing page to increase conversion.
User Research and Experience Design for Group Benefits Provider
MY ROLE
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Information architecture
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Wireframes
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Prototypes
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Card sorting research
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UX Spec documentation
MAIN GOAL
Modernize outdated corporate sites and reframe from product-driven to customer-focused.
Nice to meet you!
I’m a designer, artist and technology enthusiast with an entrepreneurial spirit.
